Kurt Yocum

Senior Designer | Campaigns | Digital | Print

This portfolio highlights integrated campaigns across travel, education, and digital media, combining strategy, storytelling, and execution to build cohesive brand systems. These featured projects represent a curated selection from a broader body of work spanning multiple industries.

University of Maryland Extension SNAP-Ed Program

Stakeholder communications and public health education campaign

This project supported UMD SNAP-Ed’s mission to improve nutrition and health outcomes through clear, accessible educational materials. The campaign translated research-based guidance into practical, audience-focused messaging.

Work included outreach resources, digital content, and stakeholder communications designed for broad community use. The system emphasized clarity, consistency, and long-term program support.

British Virgin Islands

Integrated tourism marketing and destination promotion campaign

This campaign supported the British Virgin Islands’ tourism efforts through coordinated print and digital advertising focused on destination awareness and traveler engagement. The work highlighted the islands’ natural beauty and luxury experiences through consistent visual storytelling.

Deliverables included magazine ads, outdoor placements, and digital display assets developed for multiple markets. The result was a flexible campaign system that strengthened brand recognition across channels.

BABYCAT

Social-first branding and digital audience engagement campaign

BABYCAT is a digital brand focused on short-form video, community engagement, and merchandise. The project demonstrates how consistent visual identity and platform-native content can support audience growth.

The ecosystem includes YouTube, web, social, and product design unified through a cohesive creative system. This work reflects an end-to-end approach to building and managing a digital brand.