Helping Botswana target luxury visitors by highlighting its unique attractions.
Botswana’s tourism board accepted our proposal to create integrated marketing campaigns for them, including partnerships with National Geographic and HBO. The country is filled with striking landscapes, friendly people, and is a safari lover’s dream.
I designed travel and trade websites and all related print and digital marketing collateral.
A new website & marketing campaign
I created and updated websites targeting US travelers and tour operators. I managed all e-marketing lists and initiatives from blasts to newsletters and sweepstakes using MyEmma.com.
Notable Partners and Personalities
We worked with HBO and cross-promoted The No. 1 Ladies Detective Agency and I had the pleasure of working with amazing talent and photographers from Travel Channel and National Geographic, cross-promoting The Last Lions and helping to plan film events.
I created pop-up banners, print ads, sweepstakes ads, and magazine layouts for the promotions, and had the honor of attending an event for The Last Lions hosted by the filmmakers, Dereck and Beverly Joubert, held at the National Geographic headquarters in DC.
