When Instagram mega-influencer, interior designer, and fashionista Katie Zamprioli (@candycoloredhome) approached me to create branding to expand her online presence and to prepare for some amazing new top-secret upcoming huge projects, I knew I’d be able to create a website and logo for her that would be as fun, fresh, and colorful as she is.
The client fell in love with this logo design. It combines a bold and readable sans-serif typeface with a warm pastel color palate. I brought in a classic candy design that also echoes a fun and sophisticated vintage feel.
I was tasked with finding a proper color palate for candycoloredhome.com that brings enough interest to the page while allowing the client’s images to take front stage.
Pastels meet the desert sun
Living in sunny Los Angeles, Katie’s interior design style mixes thrifted vintage finds with bold patterns and loads of color. Her designs have been featured in Apartment Therapy, Modern Home Magazine, Origin Magazine, Jungalow, Joybird, and more.
Never afraid to express herself
Katie’s personal style is unabashedly her own, mixing patterns, cuts, and colors in a way only she can. She was recently featured on popsugar.com as one of the best-dressed people for Coachella’s “Street Style Day 2.” Katie is passionate about encouraging everyone to find their own personal style and to not be afraid to get out of their own comfort zone and try something new.