Fly to the land where coffee originated, famous for its obelisks and rock-hewn churches.
I worked with Ethiopian Airlines to design a website, emails and a variety of other ads to boost ticket sales and bring US and English speaking visitors to Africa. At the time, they were beginning to expand their services, build their fleet, and winning awards, so they needed additional marketing to capitalize on these gains.
Ethiopian Airlines
I created a multi-page embossed brochure aimed at attracting business class passengers, as well as various online and print ads and postcards for sweepstakes and general marketing.
Below are some samples of the interior of the brochure; the exterior kept a minimalistic black design.
Additional Promotions
Elliot & Ronnie’s East African Adventure
Elliot from DC101’s “Elliott in the Morning” show and Ronnie Mervis of Mervis Diamond Importers did a cross-promotion with Ethiopian Airlines to give away a trip to explore East Africa.
Brand Ambassador Manute Bol
I created advertising for a meet-and-greet in 2009 at a DC area sports bar with NBA star Manute Bol, a brand ambassador for Ethiopian Airlines. There was additionally another giveaway for Ethiopian Airlines featuring Manute and a chance to win a trip to Ethiopia.
